YUP! OUT OF SYLLABUS!

Article By
D.Vivek

YUP! OUT OF SYLLABUS!

Hi readers!!

For a long time since my birth, I want to express this story at right time in a right place. And that’s why I pen down my first closet scribbling here.

Well the story starts from Feb 17, 1963. Though it was not an auspicious day, when the scientist, who discovers d most of happenings well in advance, failed to discover a special thing that happened on that fine day. Probably they might have slept soon on that day or not much aware of that. It was a so dark & cold, a blanket of dead silence covered the remote village. A village which lacked in most of the basic needs (as the crazy urban pupil use to mock at rural areas) but it was rich in having fertile lands (which most of the urban areas don’t posses nowadays). And, by the time of 1.30 am,it is the time when dew drops usually fells upon d soft petals of flowers which makes them to blossom with happiness, there was a heavy scream of a pregnant woman, who gave birth to her cute little female baby. Her optimistic husband as well as the pupil around her, none of them felt bad, though the women screamed out of pain & the baby cried aloud in the way to wake up most of the villagers, as their eyes were fully filled with glimpse of their new born little female baby. The parents felt that, she was a gift from their god, whose luck will do wonders to them and thought the baby as angel of their family. Soon, as they thought, they grew wealthy, but not only due to the luck of their chweet baby. But, mostly because of their sincerity,hard work towards the business and the way they treated their customers. Thus, their business went high & made wonders in their life. The baby was named as Amritha. She was born in most populated family with eight siblings, though she was eldest among them. And so, she had the responsibility to look upon her siblings in her childhood itself. Amritha went to school only after feeding all her siblings. Being a child herself, feeding eight sisters was too difficult for her, but she that with passion. I think, that’s why she was rightly called as an angel to their family. Years passed, it was during her teenage, like most of us do, Amritha also fell in love which brought twists turns to her life. When her parents came to know about amritha’s love, unlike the parents of those times, they partly accepted her love which resulted in marriage later. As the things went happily around amritha, in turn, things went very bad in her life. When she was nineteen, she lost her lovable dad to the Nature. Losing her father to earth, both amritha and her mom lost most of their faiths to lead their life. As they lost their faith, they grew poor again, as her mom was not literate or talented enough to handle the business effectively unlike her husband. Yes, she became very poor, such that she had only two sarees gifted by her god to wear for the three years of her bitter college life. Pity is that, none of her classmates or even her friends were not ready to help her, but they were highly interested to criticize her a lot. Mmm, that’s the way, most of the students having fun even today. Does that really sound funny? Mad adults!! Things went worst in her life, soon after her graduation, she didn’t get a valid job related to her degree, yet, she got married, whom she loved. But unlike amritha her hubby was cruel enough who pushed her to face the pain of five abortions, as all of them were female babies. Well even now my fingers shivers, when I think about the pain she faced. Will this pain equals anyone of losing five businesses concurrently? Will that equal any five big failures of our life? NO NO, it is just un equivalent to any of the pain that persists in this ugly world. Well, at this instant will any of the women in this world will be crazy enough to open a school without a good capital & any other faculties?? Yes, believe me; amritha was crazy enough to do that. She ran a school in order to educate the children of the village. Oh my goodness!! See how patriotic she is. Still, I couldn’t believe this step of her and you too might have a doubt on that. But, poor amritha can’t run her school for a long time. She was not ready to give up, but there wasn’t any way for her to go. While nothing made her happy, only by May 17, 1988, she was able to give birth to a male child. Only the birth of her child (not of being male), made her to smile (Just a little) after a long time. But, still fate played a roller coaster in her life once again. Amritha’s little happiness lasts only for few months as she lost her husband this time. Aah! Full of sad. Is this a life of an angel? Will the entire angel’s life will be as much as miserable like amritha’s? Oh Oh, I got the answer. Only the angel will possess such amount of strength to surpass those kinds of difficulties. Well only we feel that the things happened to her as higher degree of difficulties, that a women can face, but amritha didn’t spend her precious time out of worrying, yet, she just learnt the things from her past & made her future better. Ya ya!! As soon as her husband left her & a baby in hand, what a village girl will do? Yup! She had the energy to face all the problems to lead a life (just a simple life) and to lift her child’s life. Being a crazy mother, she didn’t have any wish for her. She was not selfish, even a little bit like all the beautiful mothers of this world. Probably, that’s why Mother Nature is worshiped high, even in this scientific world. Seventeen days from her child’s birth, eventually amritha got a job, probably a govt job. She was very much happy, not for getting a job instead the job’s nature made her to smile. Yes, she got nursing job. Patriotic amritha, happily served the patients with love & passion, apart from her own personal problems which continues even now.  Even after that, many persons & things tried to tug her down, but she flew high like a butterfly, but not with so much of colours. Her perseverance & persistence made her to fly even without colours. Oh may be, qualities are the colours of amritha. With the service she made, now she lead a better life as she thought. But, Fate was not ready to make her happy all time, Adding flavours to her ill fate, her son was so idiotic who scribbles something most of his times, naughty enough to throw his books away, lazy enough to sleep throughout the day, clever enough to pass his life time without caring anything about his future. Though he knows his mom’s miserable life, still he is playful. Probably that’s the reason of her son, who kicks himself whenever he gets out of his bed every day. Still, amritha didn’t lose faith over her stupid son, but worked hard to pave a better way for her son’s future. I was quite amazed of her attitude that is never ready to give up anything to anyone. On whole, what will be her success? What is her end result? Where her journey going to be rewarded? What is happiness up to her? I was highly interested to know her answers. So, I personally went up to her & asked her these questions. She was so cool & replied me in simple as “My journey is my reward”. I was stunned at her reply. I didn’t find a single word to say. Only smile was my reply, in turn. And saluted her for the way she is. Amritha was vivid & unique enough to live like this. Are we? Can we? Think of yourself!! Oouch, my mom started scolding and as it’s my time to go to maths tuition. Well, now you too knew my mom.  Yes, Amritha is none, but my lovable mom. Ya ya man, I’m her stupid son, doing nothing like her & still scribbling something like the one I did here. Yet, you owe this mom. I dedicate you this scribbling, though it might not be a piece of worth for you. I want to recognize the things that you have achieved so far. So, my acknowledgement is that, I’m always proud of being your son, Mom!! Love you a lot!!

Well, well, still if you think that this story is out of syllabus, nothing related to management, no way related to lead our life, less worth to read this one, waste of time, just a crap, and all those kinds of stuff, then, WAKE UP yaar, don’t be stupid like me. I suggest you to read this article, oh sorry, Story again. Hope, we can learn some valuable tips at least a little out of my amritha’s life.

 

Lets Make History…

Article By
Saran Kumar
Lets Make History…

There lived a lady in the interior part of Gujarat. She depended on two persons. Those persons were not human beings , but they were buffaloes. All her family expenditures were met by selling milk in the nearby villages and towns. She could have even exported it to any foreign countries. This possibility is proved by the diary giant AMUL.
Amul was a co-operative federation. It was first started by people of Kheda district in Gujarat and then it is the brand for GCMMF (Gujarat Co-operative Milk Marketing Federation). It depends on 27 lakhs milk producers. The history of Amul is quiet interesting to read. That was the time were India is a colony for British. The East India Company was established in Bombay and due to that the population of Bombay increased rapidly and at one stage the demand of milk was high. So in order to increase the supply the authorities decided to procure milk from Anand the district of Gujarat (note: Anand is called as the milk capital of India). Firstly they outsourced the job of procuring the milk from the Kheda village of Anand district to a person named “Pestonji Edulji Dalal”. He did the duty quiet well but in the desire of earning high profits he bought the milk from peoples at much lower prices. Because of that people opposed him and protested against the authorities stating to permit selling of milk directly.
Then as a result of the struggle people of Kheda were permitted to sell milk directly. Now people of Kheda joined together and started a cooperative society, and that trend is followed by villages around Anand district. This is then spread to all parts of Gujarat. The GCMMF (Gujarat Co-operative Milk Marketing Federation) is formed. Dairy products produced were named as Amul and is the leader of dairy market at present. This growth is not by single persons production , its based on the 27 lakhs milk producers.
Amul is the perfect example for success by cooperation. The same kind of cooperation is needed to make this blog a grand success. Its important to equip ourselves. Because the growth and success of Amul is possible only if the people under it are developed in their economical status. Likewise , the success of this blog depends on how we develop our skills by sharing the information. So come on guys we need to make it happen.

War vs Management

Aticle By
Valliammai

War vs Management

It all begins with an idea

Formation of the Tamil movement LTTE against the Sinhalese in 1972 to vindicate Tamil rights.



The similarity in business is that the formation of an idea and an action plan to start a business based on the availability of natural resources, existing/upcoming opportunities for the product, market extension, export/retail ideas, etc.



Picking up the right choice

Choice of Vellupillai Prabhakaran, SP.Tamilselvan and Anton Balasingam as the leaders of LTTE.



The similarity in business is that choice of product on the basis of product line, packaging, branding, warranties, after sales service and choice of process on the basis of methods and technology available.



Getting the resources right

Creation of a military wing and a political wing by the LTTE before starting the war.



The lesson for business is that get the resources (finance, men, material, machinery, location,etc) right before starting a business.



Getting well established

Getting the LTTE well established with a judiciary branch, a police force, departments dealing with health & educational issues, department for human rights,etc.



The similarity in business is that getting the uit registered, getting regulatory and taxation clearnces, product specific clearance and quality certification as you start the business.



Getting on with expansion

Emergence of 12 cadres with just twenty short guns (1983) to 11000 cadres, aircrafts, tanks, submarines, missiles(2006).



The implication for business is that increase the resources such as production, distribution, asset & capital investment, etc as the business gets expanded.



Strong intelligence gathering

Due to strong intelligence gathering, the SriLankan Airforce made a aerial attack on LTTE which killed it’s leader SP.Tamilselvan.



The lesson for business is that by strong intelligence gathering, attack the key strenghts say product, price, distribution network, etc of the competitors.



Getting the required support

Whilst the war on LTTE, the Srilankan President managed the key stake holders such as India, China, Japan to gain their support.



The implication for business is that, manage the key stake holders such as shareholders, suppliers, dealers, etc of the business during crisis situation to gain their support.



Perseverance till the end

The final battle between LTTE and Srilankan troops was on ‘Villamulvaikal’ which killed LTTE’s top leaders including Prabhakaran.



The lesson for business is that once you have started business, stand behind it till the end to reach the business goals.



Overcoming problems

Tamil refugees have learned to survive under stressful conditions. When displaced to a refugee camp, they were systematic in getting themselves organized. They immediately find a corner, hang up screens with sarees and start arranging their belongings for an indefinite stay.



The implication for business is that the person running the business must be able to survive stressful conditions such as recession, new competition, supplier problems, shifts in consumer demand, etc.



Requisities for standing united

Giving physical, psychological, educational and financial support are the requisities for the Tamil refugees to break down their prejudice and to make them stand together with Sinhalese communities to have a united Srilanka.



The implication for business is that, creating synergy among the team members to encourage a harmonious working inorder to achieve the common business goals.



Conclusion

Thus, there are many lessons for the corporate o learn from the war.

SET DAILY GOALS TO BOOT YOUR MORALE

Article by
P.S.Suganya

SET DAILY GOALS TO BOOT YOUR MORALE

MORALE- SELF CONFIDENCE

“Confidence in your abilities is what you need most to ride over difficulties”.
Is it in born or it has to be developed?
This is definitely not in-born, but, one which each individual must develop in themselves.
Keeping your morale high is always crucial for your success. During the time of trouble, giving a boost to your morale assumes even greater significance.
But, how to develop your morale?
Here, are some suggestions what you can do yourself to give it the much needed push:
• RENEW ENTHUSIASM :
If you are gripped by fear and lack of interest to move forward you must make an attempt to change the way you look at things. Learn to treat every hurdle as a fresh challenge that requires you to put your skills to optimum use.
• SET DAILY GOALS:
To experience high spirits, prepare short list of goals for the next 24 hours. When you succeed at achieving them, your confidence levels automatically shoot up.
• TAKE A BREAK:
Whenever you feel too overburdened force yourself to take a break. Go for a stroll and breathe some fresh air. As a chance is given for the brain to wonder in open spaces, it becomes relaxed and this will surely help in restring morale.
• THINK BEYOND WORK:
Engage your brain in some activities other than work. This helps in refreshing of brain. For instance, read books, listen to music. This will elevate your spirit.
• GO PHYSICAL :
Physical fitness has direct bearing on confidence levels. The higher your physical fitness, the stronger your emotional front.
• ORGANIZE WORK :
Careful planning of a work and processing it, reduces the stress of work and scheduling helps in increasing the confidence, that the work can be finished within the time.
• HELP OTHERS:
The effective means of overcoming low morale is to help someone in need. The satisfaction you obtain on helping others works raises your emotional system. As the spirit of others is raised because of you, automatically your spirit raises and your confidence is boosted to the maximum.

“CONFIDENCE SPRINGS FROM FEELINGS OF ACHIEVEMENT HENCE, CONGRATULATE YOURSELF EVEN ON SMALLEST ACHIEVEMENTS”

RECESSION

ARTICLE BY,

SATHISH KUMAR.M

RECESSION

                        In economics, a recession is a business cycle contraction, a general slowdown in economic activity over a period of time.During recessions, many macroeconomic indicators vary in a similar way. Production as measured by Gross Domestic Product (GDP), employment, investment spending, capacity utilization, household incomes, business profits and inflation all fall during recessions, bankruptcies and the unemployment rate rises.

THE MAIN REASON FOR RECESSION

1.      The US Real estate market crash

2.      High default rates on Subprime loans &

3.      Subprime Mortgage backed securities

     RECESSION BENFITS TO AN ORGSNISATION

Does anyone benefit from a recession?

Some people who may do well in a period of a slowdown in economic growth

• Companies dealing with bankruptcies and IVF
• Companies dealing with debt problems
• It is said bookmakers and publicans do well in a recession because people like to ‘drown their sorrows’ with small gambles and getting drunk
• Pawnbrokers and people who pay cash for goods
• Firms selling inferior goods. (Goods where demand rises when income falls) e.g. value goods, second hand stores etc.
• Greater efficiency – enabling economy to more productive in long term
• Economists and analysts – get to talk about recession and how to get out of it

What do we think the benefits are?

·         Growing in a declining market costs much less. Growing is horrifically expensive. More stock, more cash, more space, more staff. It eats money. Do it when the market is down and you can grow share with out the spend.

·         The competition became distracted. Some competitors cut back, reducing range and staff. That gave us opportunities.

·         We learnt to focus on the best customers. One of the first things to happen was poorly managed customers going bust. It has really tightened credit control and our views on who are the best people we want to work with.

·         We treat things with more respect. From forklifts in the warehouse, to the chairs and computers, people have started to feel respect for things. Everything is less disposable.

·          We learnt to look for value again. We have re-pitched all main items of expenditure, not necessarily giving the business to the cheapest, but the best.

·         We have slowed down and thought more.

RECESSION NON BENFITS TO AN ORGSNISATION

·         Less income

·         nonprofits companies receive fewer donations and

·         struggle to keep their charity functioning during recession

·         Unfortunately, during a recession many nonprofit's programmatic needs increase.

·         Since people and institutions have less disposable income, nonprofits receive fewer donations and struggle to keep their charity functioning.

·         Each year most charities set new goals to raise more money than the previous year.

·         However, during a recessionary period, the goal should be to maintain at least the previous years' funding and at the same time cut expenses

TIME MANAGMENT

 ARTICLE BY,

 SUGANYA.E

TIME MANAGMENT

You are probably here because you want to make the most of your time. You recognize that time is a unique and precious resource that you need in order to do your work, accomplish your goals, spend time with your loved ones, and enjoy everything that life has to offer.

Perhaps you have a heavy workload and wand to find ways to become more effective so you can het more done in less time. Maybe you feel overwhelmed ro stressed out' and want to find ways to do less and enjoy more. Or maybe you simply want to feel more focused and in control of your time, instead of feeling like you rush madly for one activity to the next until you fall into bed exhausted every nignt.Bengamin Franklin said, "Do you love life? Then do not squander time, for that's the stuff that life is made of."

TIME MANAGEMENT IN COLLEGE STUDENT

Time management is an important skill for college students because they typically need to juggle many different activities in a rather unstructured environment.

Although not specifically designed for college students, our free time management course provides a good foundation for you to develop the skills, strategies, and tools to create an effective time management system.

Time Management Tips for College Students

Here is some additional time management tips specifically for college students:

1. Use a time chart. A time chart is a tool that you can use to find the bast time for different styles of activities. College students have a unique time management challenge in that protions of their schedule are fixed (classes) with lots of "free" time in between, while the rest is pretty much wide open.

2. Prioritize. Overchoice is  a very common time management problem, but it is specially pronounced for college students since they have so many different activities to choose from.

College is a great time to experiment with new things. Having priorities will help you balance new experiences with focus for the things that really matter to you.

3. Be careful with over-commitment and attempting to do too much. Trying to do too much at the same time can lead to excessive stress, pressure, and eventual burnout.

Remember that every time you take on something, you are automatically rejecting everything else you could have done with that time.

Learn why Always Saying Yes and Attempting Too Much are worst practices that could steal your valuable time.

4. Write things down. Why keep your memory full of small details, when you need it to remember the important things for hour classes.

3G

ARTICLE BY,

YAMINI.M

3G
                 International Mobile Telecommunications-2000 (IMT-2000), better known as 3G or 3rd Generation, is a family of standards for mobile telecommunications defined by the International Telecommunication Union, which includes GSM EDGE, UMTS, and CDMA2000 as well as DECT and WiMAX. Services include wide-area wireless voice telephone, video calls, and wireless data, all in a mobile environment. Compared to 2G and 2.5G services, 3G allows simultaneous use of speech and data services and higher data rates (up to 14.0 Mbit/s on the downlink and 5.8 Mbit/s on the uplink with HSPA+). Thus, 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency.
The International Telecommunication Union (ITU) defined the third generation (3G) of mobile telephony standards – IMT-2000 – to facilitate growth, increase bandwidth, and support more diverse applications. For example, GSM (the current most popular cellular phone standard) could deliver not only voice, but also circuit-switched data at download rates up to 14.4 kbps. But to support mobile multimedia applications, 3G had to deliver packet-switched data with better spectral efficiency, at far greater bandwidths
The first pre-commercial 3G network was launched by NTT DoCoMo in Japan branded FOMA, in May 2001 on a pre-release of W-CDMA technology. The first commercial launch of 3G was also by NTT DoCoMo in Japan on 1 October 2001, although it was initially somewhat limited in scope; broader availability was delayed by apparent concerns over reliability The second network to go commercially live was by SK Telecom in South Korea on the 1xEV-DO technology in January 2002. By May 2002 the second South Korean 3G network was by KT on EV-DO and thus the Koreans were the first to see competition among 3G operators.
The first European pre-commercial network was at the Isle of Man by Manx Telecom, the operator then owned by British Telecom, and the first commercial network in Europe was opened for business by Telenor in December 2001 with no commercial handsets and thus no paying customers. These were both on the W-CDMA technology.
The first commercial United States 3G network was by Monet Mobile Networks, on CDMA2000 1x EV-DO technology, but this network provider later shut down operations. The second 3G network operator in the USA was Verizon Wireless in October 2003 also on CDMA2000 1x EV-DO. AT&T Mobility is also a true 3G network, having completed its upgrade of the 3G network to HSUPA.
The first pre-commercial demonstration network in the southern hemisphere was built in Adelaide, South Australia by m.Net Corporation in February 2002 using UMTS on 2100 MHz. This was a demonstration network for the 2002 IT World Congress. The first commercial 3G network was launched by Hutchison Telecommunications branded as Three in March 2003.
In December 2007, 190 3G networks were operating in 40 countries and 154 HSDPA networks were operating in 71 countries, according to the Global Mobile Suppliers Association (GSA). In Asia, Europe, Canada and the USA, telecommunication companies use W-CDMA technology with the support of around 100 terminal designs to operate 3G mobile networks.
In Europe, mass market commercial 3G services were introduced starting in March 2003 by 3(Part of Hutchison Whampoa) in the UK and Italy. The European Union Council suggested that the 3G operators should cover 80% of the European national populations by the end of 2005.
Roll-out of 3G networks was delayed in some countries by the enormous costs of additional spectrum licensing fees. (See Telecoms crash.) In many countries, 3G networks do not use the same radio frequencies as 2G, so mobile operators must build entirely new networks and license entirely new frequencies; an exception is the United States where carriers operate 3G service in the same frequencies as other services. The license fees in some European countries were particularly high, bolstered by government auctions of a limited number of licenses and sealed bid auctions, and initial excitement over 3G's potential. Other delays were due to the expenses of upgrading equipment for the new systems.
By June 2007 the 200 millionth 3G subscriber had been connected. Out of 3 billion mobile phone subscriptions worldwide this is only 6.7%. In the countries where 3G was launched first - Japan and South Korea - 3G penetration is over 70%. In Europe the leading country is Italy with a third of its subscribers migrated to 3G. Other leading countries by 3G migration include UK, Austria, Australia and Singapore at the 20% migration level. A confusing statistic is counting CDMA 2000 1x RTT customers as if they were 3G customers. If using this definition, then the total 3G subscriber base would be 475 million at June 2007 and 15.8% of all subscribers worldwide.
In Canada, Rogers Wireless was the first to implement 3G technology, with HSDPA services in eastern Canada in early 2007. Their subsidiary Fido Solutions offers 3G as well. Because they were the only incumbent carrier (out of 3) with UMTS/HSDPA capability, for 2 years Rogers was the sole provider of the popular Apple iPhone. Realizing they would miss out on roaming revenue from the 2010 Winter Olympics, Bell and Telus formed a joint venture and rolled out a shared HSDPA network using Nokia Siemens technology. Bell launched their 3G wireless lineup on 4 November 2009, and Telus followed suit a day later on 5 November 2009. With these launches, the popular iPhone is now available on all 3 incumbent national carriers.
Mobitel Iraq is the first mobile 3G operator in Iraq. It was launched commercially on February 2007.
China announced in May 2008, that the telecoms sector was re-organized and three 3G networks would be allocated so that the largest mobile operator, China Mobile, would retain its GSM customer base. China Unicom would retain its GSM customer base but relinquish its CDMA2000 customer base, and launch 3G on the globally leading WCDMA (UMTS) standard. The CDMA2000 customers of China Unicom would go to China Telecom, which would then launch 3G on the CDMA 1x EV-DO standard. This meant that China would have all three main cellular technology 3G standards in commercial use. Finally in January 2009, Ministry of industry and Information Technology of China has awarded licenses of all three standards，TD-SCDMA to China Mobile, WCDMA to China Unicom and CDMA2000 to China Telecom. The launch of 3G occurred on 1 October 2009, to coincide with the 60th Anniversary of the Founding of the People's Republic of China.
In November 2008, Turkey has auctioned four IMT 2000/UMTS standard 3G licenses with 45, 40, 35 and 25 MHz top frequencies. Turkcell has won the 45 MHz band with its €358 million offer followed by Vodafone and Avea leasing the 40 and 35 MHz frequencies respectively for 20 years. The 25 MHz top frequency license remains to be auctioned.
The first African use of 3G technology was a 3G videocall made in Johannesburg on the Vodacom network in November 2004. The first commercial launch of 3G in Africa was by EMTEL in Mauritius on the W-CDMA standard. In North African Morocco in late March 2006, a 3G service was provided by the new company Wana.
T-Mobile, a major Telecommunication services provider has recently rolled out a list of over 120 U.S. cities which will be provided with 3G Network coverage in the year 2009.
In 2008, India entered into 3G Mobile arena with the launch of 3G enabled Mobile services by Mahan agar Telephone Nigam Limited (MTNL). MTNL is the first Mobile operator in India to launch 3G services

Security

3G networks offer a greater degree of security than 2G predecessors. By allowing the UE (User Equipment) to authenticate the network it is attaching to, the user can be sure the network is the intended one and not an impersonator. 3G networks use the KASUMI block crypto instead of the older A5/1 stream cipher. However, a number of serious weaknesses in the KASUMI cipher have been identified

In addition to the 3G network infrastructure security, end-to-end security is offered when application frameworks such as IMS are accessed, although this is not strictly a 3G property.

INDIA’S INFLATION: A STATISTICAL ERROR

ARTICLE BY,

SARANKUMAR.S

INDIA’S INFLATION: A STATISTICAL ERROR

Inflation is a measurement to define the rise in the general level of prices in goods and services in a country’s economy. The problem of inflation used to be confined to national boundaries, and was caused by domestic money supply and price rises. Widely there are two common techniques CPI and WPI followed to determine it. In India we follow WPI-Wholesale Price Index, relatively an older one compared to CPI. In India the inflation rate is released for every 10 days and that makes its effects in both stock markets and fixed price markets. India’s method of calculating the inflation is an older method also there is no updation in the WPI. It makes our inflation rate statistically wrong and the inflation we determine is not the exact value.

Basically the inflation is calculated to determine the rise of prices in the markets for primary articles and commodities. It gives an insight about the price rise in the commodities. The problem of inflation used to be confined to national boundaries, and was caused by domestic money supply and price rises. In this era of globalization, the effect of economic inflation crosses borders and percolates to both developing and developed nations. High inflation, stagflation or deflation are all considered to be serious economic threats.There are many things which causes inflation even printing too much money will make the inflation. If there is a lot of money going around, then supply is plentiful compared to the products you can buy with that money. The other factors are increases in production cost, tax rise, declines in exchange rate, decrease in the availability of resources such as food or oil, war or other events causing instability. Economists generally believe that money supply is the key cause of inflation; in 2008, however, skyrocketing prices of oil, food and steel caused runaway levels of inflation in the world economy that collapsed only because of the global Financial Crisis. In addition, if a country has a higher rate of inflation than other countries, its balance of trade is likely to move in an unfavorable direction. This is because there is a decline in its price competitiveness in the global market.

Now when we focus into the Inflation in India is always high. As because for any developing country like India the inflation rate will be higher and it cannot be reduced easy. It is so, as the monetary and taxing policies will be targeted for the growth of the economy and it will not be focused on the controlling of rise in the price of commodities. The increase of the prices for food commodities makes the adverse effect in India as the most of our population belongs to below poverty line. Basically the rise in the prices of food products is not because of the economic policy its due to the people who hide the goods depending on their storage capacity. They create a black market for selling of these goods and also some goes for illegal export.

To get to know about the exact view of India’s calculation of inflation we can compare the prices of the primary articles and the inflation rate. At that time the inflation rate were in negative but the prices of the commodities are so high. Particularly the prices of the food products is been increased to a greater extent. Now this is where the Indian government policy of calculating the inflation is going wrong. The use of WPI for calculating inflation is not there now in many developed countries. The use of it is also not in a effective manner in India. For determining the WPI there are some selected commodities and the prices of that in wholesale are taken into account for the calculation of inflation.

Now here is where the mistake comes the total commodities to calculate this WPI is 2800. But this list of commodities are not changed from 1993 till now. There are certain products like Dalda, Cibacca toothpaste etc in that list which are not even available in the market now.  Even pager which never exists in the market at present is there in the list. Any of the governments from 1993 didn’t even try to change or update it. They used it as a political advantage to make the common people believe that the inflation is under control. But in the mid 2009 there occurred a situation where the price for the commodities is much higher and the inflation rate is in negative. This is where it proved our calculation of inflation is a complete wrong and it needed a change.

If we follow CPI- Consumer Price Index, the rate of inflation can be calculated accurately. It is because it denotes the prices that are the products reaches to the consumers, but in the WPI it takes the prices of the products at the stage of wholesale. What makes the difference between the both is the prices of the product, it will be changed when it reaches to the consumers when compared with wholesalers. The inflation is calculated to denote the price rise and the purchasing power of the consumers. Now by using WPI how can the above be achieved. This is the thing happens now in India, in order to stable the conditions of economy and the market the government of India is undergoing the wrong statistics even by knowing it.

Now in order to reform the calculation of inflation the thing our government should do is to improvise the calculation of WPI. The list of commodities in the WPI should be updated to the present status. There should also be consistent reform measures in the future course.

Communication Chronicle

ARTICLE BY,


VIVEK.M


Communication Chronicle

                         Entire earth geography holds various proofs scattered for the information transmission from moment life evolved. Our home planet, with its medium of land, water, air transmitted information. The process of information exchange or transmission of message is called Communication. Effective communication is defined as the receiver completely understands the information sent by sender and responds a feedback to sender. The message must be carved in an understandable format. Without communication world is like an empty treasure. It plays a vital role in developing personality and community. We differ from animals by thinking and communicating. The Communication travels through the four stages namely encoding, transmission channel, decoding, feedback. Two important fields in communication are sender and receiver.

Communication is basically used for understanding. Starting phase is the transfer of information from the Sender. The sender might be a single person or a group. Sender must ensure the transfer of correct information. The second phase is the Encoding, the process of converting the information into symbols which represents some ideas or facts. Symbols establish language, words, gestures, movements, etc. The symbols must be common to both sender and receiver. Third phase is Transmission Channel. There must be a medium necessary for a transmission to take place. Selection of proper channel is more complex. It must be selected in such manner there is no data loss. Common medium used are oral, written, internet etc. Fourth phase stands with Decoding. It means assigning meaning to the symbols being transmitted to the receiver. Without decoding the receiver is unable to interpret the message and ends in abrupt situation. The final phase is the Receiver, where the message is to be delivered. Receiver may be an individual or a group. The extent to which the receiver understands the message depends on the topic, relationship, importance and knowledge it shares. This is the important phase that emerges at the end is Feedback. It is the response of the receiver to the information sent by the sender. Response may be a query or suggestion or exchange of information. Based on feedback, sender reacts to the situation.

Business communication effectively participates in the long term running of the modern enterprise. It is necessary to differentiate between profit and loss. Current organizations concentrate towards effective communication as the core component. Individuals communicate in work place and discuss about issues and modes of operation in the organization. Communication enhances the increase in productivity and self development of the employees.

In a business lot of transactions are carried out in a day. There is millions of information exchanged per second throughout the world. Without communication no business can proceed. The basic quality an employer seeks in his employees is good communication skill. Communication became the basic needs of the world is information flow from one point to another. Link has been established between the internal and external environment of an organization through the mediums of communication. The information flow is bi-directional i.e it flows from top level to lower level and vice versa.

Business communication involves maintaining a supply chain and employee – employer relationship. The relationship is made stronger and closer only when there is proper communication channel. Effective communication leads to profitability of the organization. Thus many management institutions considered communication skill as the basic in personal development process. Business communication browses around two topics gradually professional communication and technical communication.

Several types of communication methods are

• E-mail
• Presentation
• Notice
• Letter
• Reports
• Telephone
• Oral

Professional communication:

            Communication transmission within an organization is mainly enclosed in delivering information in the professional way. Written and oral communication is enrolled in professional communication. It describes the way of gathering information and process of managing and distributing the information. Professional communicators possess the skills of writing the information, editing the message, delivering information by voice and listening to the information.

Study of professional communication involves

• Study of rhetoric words involved in business.
• Collection of technical terms.
• Face – face communication.

A research has been made on the communication practices of

• Technical professionals like engineers and scientists.
• Professionals in business surroundings.

People sound in professional communication take the organization to a higher standard in the society, culture and technology.

Technical communication:

            It is conveying information through the technical medium. Channels like paper, radio, television, internet are utilized. Main necessity of technical communication is the fast transmission of information and clear understanding of the message. The format used by the channels are reaching the receivers quickly and briefly explain the information. The most used form of technical communication is the Technical Writing.

Steps in technical writing are

·         Purpose:

It is explaining the purpose of the information and the topic being discussed in the message. It explains the audience i.e just an introduction about the topic.

·         Collection of information:

The entire details of the topic is gathered from the different sources available. The collected information is arranged so that it can prioritized for editing.

·         Outline information:

It magnifies the final outline of information for easy understanding and confirmation of correct information.

·         Rough draft:

It is the rough sketching of the information to be recorded or transmitted.

·         Editing and final draft:

The rough draft is edited in a way that information is clear explain what it have to say. It is made error free and the final draft is successfully prepared.

Technical communication provides information regarding E-manuals, journals, articles, magazines, news etc.

BRIC

ARTICLE BY,

SUGANYA.R

BRIC

1.    Warren Buffet (Berkshire Hathaway)

If Warren is considered as the greatest investor of all time, there are solid reasons for this. Buffet intelligently built up Berkshire Hathaway’s cash reserves and turned down ‘attractive’ bailout offers from distressed firms during the economic crisis. Berkshire had $27.9 billion in cash at the end of 2008.

2.    Steve Jobs (Apple Inc)

The creative and iconic CEO is responsible for remarkable innovation in technology and for boosting the market share of Apple. Steve Jobs has led Apple through thick and thin. He supervised the launch iPods and iPhones and now Apple is witnessing a growth story which few other CEOs have managed to bring in.

3.    Jeff Bezos (Amazon Inc)

In spite of the miserable economy, Amazon has managed to maintain profits throughout the year and this can be attributed to Bezos leadership. Kindle, Amazon’s book reader itself experienced huge sales during Christmas and was in the media for a long time.

4.    Indira Nooyi (Pepsi Co)

The only woman CEO on this list, Ms. Nooyi has charmed her male counterparts using her matchless leadership skills. Ms. Nooyi had initiated insistent cost-cutting measures which helped other arms of Pepsi to run smoothly. Her cool temperament despite recession and sliding sales makes her an excellent executive.

5.    Raj Gupta (Rohm and Haas Co)

Mr. Gupta of Rohm and Haas has made to this list because the company was the best-performing U.S. stock of 2008. Mr. Gupta deserves to be applauded for his 10 year long loyalty. Some say that Mr. Gupta “inherited a conservative, family-controlled company, modernized it, put in a lot of technology and made it effective.”

6.    James Skinner (McDonalds)

Among other low-price fast food giants such as Wendy’s, Burger King and Yum Brands, McDonald’s has so far outperformed all. Skinner reinforced the work ethics that McDonald’s a world giant – improved food and service, expanded the menu and hours and this has finally paid off.

7.    Mark V. Hurd (Hewlett Packard)

Hurd’s excellent marketing strategies have helped HP jump into the top most fortune 500 companies in the last five years. Returns and net profits have almost increased four times, lifted by demands for laptops (up 21%) in 2008.

8.    Michael T. Duke (Wal-Mart Stores)

In 2008, Wal-Mart had the seventh-best one-year stock return compared to all Fortune 500 companies – 19.99%. Even during tough economic times when consumers were spending very little, Wal-Mart managed to provide sizeable bargains. CEO Michael Duke helped achieve this feat by negotiating with union workers.

9.    Katsuaki Watanabe (Toyota)

Toyota continues to churn out innovative products, thanks to Katsuaki Watanabe – President and CEO. Where a few American rival car companies face bankruptcy and extinction, Toyota still stays fairly strong. In spite of a 69 percent drop in net profit, Toyota still made profits in the second fiscal quarter of 2008.

10.    Harry Stonecipher (Former CEO of Boeing)

To finish the list, we have included a former CEO of the airline company Boeing – Harry Stonecipher. He along with Alan Mullaly (now CEO of Ford), were responsible for turning around the profits of the troubled company which was facing competition from European rival Airbus.

BUILD A BRAND FOR YOU

ARTICLE BY,


VEENA.R




BUILD A BRAND FOR YOU

Brand is the image of the product in the market. Like wise Personality branding is the understanding of one’s preferred behavior and how its impact the communication and social behavior. Objective of personality branding is to acquire insight and awareness in to self and one interpersonal and interpersonal orientation. It also helps you to learn the art of saying no using assertive behavior.

      

                          Branding ourselves helps  to recognize the power of using right word and to develop skill for building and maintaining the relationship at work and social settings.

Concept of personal branding 

v Business aspires to build the brand that endures everyone needs to build one personal brand

v Strengthens your relationship-with the people to whom you interact

v Create  a life that is more success and fulfilling

v Builds up the personal value.

Key elements

       

1.   Competitiveness

                              

                                 Building a profile that you can able to find is more important .For example if your aim to become a famous “heart surgeon”. But if you have a problem of fainting whenever you see blood .this clearly shows that the profile which is thought is impossible. So always choose a profile which you can achieve.

 

2.   Standard

                                    Personal   Standards are important because it will attract people .It define the way of how you like to behave .Assertive behaviors are standard behavior. Behaviors are broadly classified in to Aggressive, Submissive and Assertive.

                

                                                               Aggressive

   

Aggressive behavior is the one which arises mostly in situation of argument and discussions. This kind of behavior always creates impact of what we thought is right and other are wrong. This is the worst case behavior. It leads us to wrong approach which weakens our relationship with others.  Example:  What! Are you arguing with me!! How dare you!!!

                                                                Submissive

Persons with Submissive behaviors will suppress his/her feeling while other people have greater rights than them. Even though they have valuable points they cant express .As a result of this they can’t get what they like to achieve. In business point of view if a manager didn’t express the difficulty of achieving the target due to  his team members. He can’t make them work smart

                                                    

                                                        Assertiveness

  Assertiveness is the positive way of approaching the issue. This is the most appreciatable behavior both in corporate and public sector. Because it makes you to understand your customers position and also treat them in a positive manner to solve the issue fastly without error .A perfect example for this behavior is if a manager not satisfy with his subordinate work he  can say  John, I don't like the way you said that

3.   Style

                 Style helps you to show your identity .It also clearly shows in what way you differ from others. Example- Enthusiastic, Extrovert, Deliberate, Free spirit, Energetic etc. If competitiveness and standards get establish only style will come.

Measuring your brand:

                        Brand can be measured using following ways

v Expectation

                It is the level of thinking about you from others point of view. This may lead to satisfaction and dissatisfaction. For example if customer expectation is fulfilled he/she will be satisfied by the managers role else it may lead to dissatisfaction.

v Experience

                It plays a vital role while measuring the brand. Because all the positive and negative energy in each individual is based upon experience. For an example if a person is willing to participate in a race may be due to his participation in college level or his knowledge about the game(positive energy) . If he didn’t like to participate it may be due to past bad effects(negative energy) .All the small activities like learning ,participating gives you the experience.

v Observation

                 A Good listener can perform his/her duties with 100% satisfaction. SUCESS not only explores our hard work but also explores our brand to outside world.

v Brand Equity

                      Brand Equity of   individual can be measured using following formula

                          Brand Equity=Expectation*Experience*Observation

                    Each factor should be good in every individual then only their brand value will be in hike. 

   COMMUNICATION

                       This is like a brand ambassador for a personal value. SIX factors which are useful in conveying the personal values are

§ Clear

§ Concise

§ Completeness

§ correctness

§ courteous

§ considerate