BUILD A BRAND FOR YOU

ARTICLE BY,


VEENA.R




BUILD A BRAND FOR YOU

Brand is the image of the product in the market. Like wise Personality branding is the understanding of one’s preferred behavior and how its impact the communication and social behavior. Objective of personality branding is to acquire insight and awareness in to self and one interpersonal and interpersonal orientation. It also helps you to learn the art of saying no using assertive behavior.

      

                          Branding ourselves helps  to recognize the power of using right word and to develop skill for building and maintaining the relationship at work and social settings.

Concept of personal branding 

v Business aspires to build the brand that endures everyone needs to build one personal brand

v Strengthens your relationship-with the people to whom you interact

v Create  a life that is more success and fulfilling

v Builds up the personal value.

Key elements

       

1.   Competitiveness

                              

                                 Building a profile that you can able to find is more important .For example if your aim to become a famous “heart surgeon”. But if you have a problem of fainting whenever you see blood .this clearly shows that the profile which is thought is impossible. So always choose a profile which you can achieve.

 

2.   Standard

                                    Personal   Standards are important because it will attract people .It define the way of how you like to behave .Assertive behaviors are standard behavior. Behaviors are broadly classified in to Aggressive, Submissive and Assertive.

                

                                                               Aggressive

   

Aggressive behavior is the one which arises mostly in situation of argument and discussions. This kind of behavior always creates impact of what we thought is right and other are wrong. This is the worst case behavior. It leads us to wrong approach which weakens our relationship with others.  Example:  What! Are you arguing with me!! How dare you!!!

                                                                Submissive

Persons with Submissive behaviors will suppress his/her feeling while other people have greater rights than them. Even though they have valuable points they cant express .As a result of this they can’t get what they like to achieve. In business point of view if a manager didn’t express the difficulty of achieving the target due to  his team members. He can’t make them work smart

                                                    

                                                        Assertiveness

  Assertiveness is the positive way of approaching the issue. This is the most appreciatable behavior both in corporate and public sector. Because it makes you to understand your customers position and also treat them in a positive manner to solve the issue fastly without error .A perfect example for this behavior is if a manager not satisfy with his subordinate work he  can say  John, I don't like the way you said that

3.   Style

                 Style helps you to show your identity .It also clearly shows in what way you differ from others. Example- Enthusiastic, Extrovert, Deliberate, Free spirit, Energetic etc. If competitiveness and standards get establish only style will come.

Measuring your brand:

                        Brand can be measured using following ways

v Expectation

                It is the level of thinking about you from others point of view. This may lead to satisfaction and dissatisfaction. For example if customer expectation is fulfilled he/she will be satisfied by the managers role else it may lead to dissatisfaction.

v Experience

                It plays a vital role while measuring the brand. Because all the positive and negative energy in each individual is based upon experience. For an example if a person is willing to participate in a race may be due to his participation in college level or his knowledge about the game(positive energy) . If he didn’t like to participate it may be due to past bad effects(negative energy) .All the small activities like learning ,participating gives you the experience.

v Observation

                 A Good listener can perform his/her duties with 100% satisfaction. SUCESS not only explores our hard work but also explores our brand to outside world.

v Brand Equity

                      Brand Equity of   individual can be measured using following formula

                          Brand Equity=Expectation*Experience*Observation

                    Each factor should be good in every individual then only their brand value will be in hike. 

   COMMUNICATION

                       This is like a brand ambassador for a personal value. SIX factors which are useful in conveying the personal values are

§ Clear

§ Concise

§ Completeness

§ correctness

§ courteous

§ considerate